How to Turn Every Open House into a Social Media Event (and Actually Have Fun Doing It)

Open houses used to mean a few balloons, a plate of cookies, and a stack of flyers by the door.

In 2025, that’s just the warm-up act. The real buzz and the real leads happen online.

When you turn your open house into a social media event, you don’t just reach the neighbors who wander in; you reach your entire market, build your brand, and create serious FOMO for buyers and sellers alike.

And the best part? It doesn’t have to be stressful or awkward.

With the right approach (and a little help from VestaList), you can turn even the most ordinary open house into an engaging, lead-generating, and yes fun event for you and your followers.

Why Make Your Open House a Social Media Event?

Maximize Exposure: Reach hundreds or thousands beyond foot traffic.
Showcase Your Personality: Let people see you in action not just in headshots.
Create Shareable Moments: Give attendees and viewers something worth posting.
Stand Out from the Crowd: Most agents are still stuck in 1995. You won’t be.

VestaList helps plan, schedule, and automate open house content so you can focus on connecting with guests.

Step 1: Build Anticipation Before the Event

Start the buzz at least a week ahead. Use Stories, Reels, and posts to tease what’s coming.

Ideas:

Countdown Stories: Use the countdown sticker to drive anticipation.
Sneak Peek Reels: Tease cool features kitchen, backyard, or fireplace.
Polls & Quizzes: “Which room should I show first?” or “Guess the price?”
Behind-the-Scenes: Share the staging process, balloon fails, or snack runs.

Pro Tip: Use VestaList to pre-schedule all your hype posts.

Step 2: Go Live (or Go Creative) During the Open House

You don’t need a production team. Just your phone and some energy.

Ideas:

Instagram/Facebook Live: Host a virtual tour and Q&A session.
Story Takeover: Post updates throughout the event snacks, guests, key features.
Engagement Stickers: Let viewers vote on the best room or coolest feature.
Photo Booth or Hashtag Wall: Set up a branded selfie spot. Offer a prize for best tag.

Pro Tip: VestaList can create branded Story templates and reminder prompts so you stay on schedule.

Step 3: Involve Your Attendees

Turn your guests into promoters.

Ideas:

Custom Hashtag: Display it around the home.
QR Codes: Link to your Instagram, listing, or feedback form.
Contests: “Post a photo with our hashtag for a chance to win a local gift card!”
Live Polls: Let guests vote for their favorite room on your Stories.

VestaList can generate graphics and automate follow-ups to keep the momentum going.

Step 4: Capture Content for Later

Your best content shouldn’t disappear after 24 hours.

Ideas:

Highlight Reel: Turn Stories into a post-event recap video.
Testimonial Snippets: Share quotes or short video reactions from attendees.
“Missed It?” Post: Invite DMs for private tours or more info.

Use VestaList to organize, edit, and schedule your post-event content with zero stress.

Step 5: Follow Up and Keep the Conversation Going

This is where the real leads happen.

Ideas:

DM Everyone Who Engaged: Thank them and offer to answer questions.
“Next Steps” Posts: Invite showings or offer seller consults.
Behind-the-Scenes Recap: Share candid thoughts, learnings, or a fun moment.

Real Agent Examples: Open Houses That Went Social

@ryanserhant

Hosts IG Live tours, Q&As, and interactive games. Leverages hashtags and Story prep footage to build reach.

@kirsten.jordan

Uses Reels + Stories to highlight energy, unique home features, and behind-the-scenes moments.

@matt.lionetti

Blends humor, interviews, and contests to entertain. Follows up with recaps and Story highlights.

Check These Out

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Final Thoughts

Turning your open house into a social media event isn’t about chasing likes. It’s about:

Building your brand
Expanding your reach
Generating real, trackable leads

With some prep, some personality, and the help of VestaList to automate and brand your content you can make every open house unforgettable.

So grab your phone, cue up your Stories, and get ready to make your next open house the talk of the timeline.